BEARD & BOWLER
WE ARE
MASTER STORYTELLERS
If your team built something incredible, we help the world get it.
We blend film level craft with audience psychology to map what you
need people to do, then build the story that gets them there.
Award winning work, outcome first thinking.
Big work deserves a story people remember, repeat, believe, then share.
We create story driven video for MedTech teams, especially launches, patient journey campaigns, employer brand, internal momentum. Our edge is not just story structure. It’s sociology, psychology, brain level audience response. We work backwards from the result you need, then shape the story to earn trust, create clarity, spark action.
Storytelling, supercharged by psychology
Plenty of teams can “tell a story.” Few map how
a specific audience receives it.
Because “more awareness” is not a strategy. A great video can still fail if it’s the wrong story for the outcome, or the wrong story for the audience in that region, role, or market.
So we map the audience response first,
then pick the story that fits,
then execute it at film level.
We started the way a lot of good production companies start
One project turned into two, two turned into a style, & the style turned into trust. We kept following the work where the room actually feels something. Over time, MedTech became the clearest fit. The work is complex, the people are not, & the consequences are real. So we built a process that helps the story land, then makes it usable everywhere it needs to show up.
HOW IT BEGAN
Early 2006
Jason Ellinger has had an interest in filmmaking since the days of junior-high since he was asked to videotape the varsity basketball games. He got yelled at for zooming in on the action a bit too much… It was just for the coach to playback study. In early 2006, he picked up a camera of his own for his first production… his cousin’s wedding. At the next family gathering, he beamed with pride as he brought everyone into the living room to show them the final results. That pride in his work carries through to today where he prefers in-person screenings.
Early 2007
With the constant love support of his wife, Ashley, Jason was able to invest in himself bought his first professional HDV video camera.
Mid 2007
Better cameras need better editing equipment… A.J. Video Productions is born.
Late 2007
Jason’s first paid. His wife Ashley’s friend from college had a wedding needed some help. He got $260 rolled up in a church bulletin… time for more gear!
Early 2008
Covering an event with some upgraded gear a fancy new shirt.
Early 2008
The next big purchase was a 12 foot camera crane. This added a new dynamic of movement to the shots increased production value tremendously.
Mid 2008
Jason sets up a “black limbo” studio in the garage for product training videos.
Late 2008
Jason grows the team, hiring interns u0026amp; training freelance help where needed for events.
Late 2008
Jason does his first documentary. The Andiamo Motorcycle run whose proceeds go to charity. Yes that’s the camera crane in the back of a Tundra with two folding chairs strapped to the bed… Don’t try this at home.
Early 2009
Jason on set with an expanded crew recording a training video for his first major corporate client, the Jacob Javits Center in NYC.
2009
brings a new logo u0026amp; some branding on the “company wagon”.
Mid 2009
Jason stand above the crowd with his cameraman u0026amp; a camera crane covering performance by Bryan McKnight u0026amp; Fabolous for Harlem week.
2010
Jason on set reviewing footage for another one of A.J. Video’s first major corporate clients, Motions (a division of Tresemme) via Vibe Magazine.
Early 2011
The Mayor attends the grand opening of A.J. Video Production’s new studio in Carlstadt, New Jersey.
2011
Jason directing a COVERGIRL beauty tutorial with the A.J. Video crew.
2011
A.J. Video Productions crew expands u0026amp; adds DSLR technology to the mix… at it’s infancy.
Early 2012
After getting married, Jason needed a bit more of a steady income to support a new family. He joined Fios1News as a part-time employee u0026amp; his skill lead him to full time quickly. The beard started to grow…
2013
The Beard became fully realized about the same time Jason realized how much the 4am shift in the dead of winter took it’s toll on him. Sometimes, when you take on a day job, you can get sucked in, it becomes routine. You wake up 5 years later, not realizing how much time has passed with you not working daily on your dream.
2014
Tired, frustrated u0026amp; fed up with the type of daily events he had to cover, questioning if what he was doing was adding value to the world, Jason started meeting with his “guru” at coffee shops after his 4am shift. Long-time friend, philosopher u0026amp; story strategist, Matt Carpenter helped him organize his thoughts u0026amp; set a plan in motion to get back to what he loved but niche’d down u0026amp; intentional.
2015
Jason invites Matt on a few shoots to do a test ride together. In some he was “talent” or on-camera, then he quickly became the brains behind the meat of the shoot, the concept, the flow, the story.
Christmas
Jason’s wife, Ashley gets him a Bowler Hat for Christmas. He has no idea what he’s going to do with it…
Mid 2016
After much plotting planning on what exactly making a difference through storytelling really looked like, Jason got a call out of the blue from an old high school friend who was connected to something special. Realizing that this could be the perfect storm of the story that they were seeking to tell, something that has great potential to inspire the viewer to be better version of themself, Jason presented it to Matt. Hope + Future was the first “Hero story” that they produced together.
Late 2016
Jason had always had an eye for telling a story visually but struggled with putting the words in the right order at the right time. After about 6 months of working on projects together, Jason realized the value that Matt brought to not only every production but the company, as a whole. He asked him to be a partner in his new, rebranded company, Beard & Bowler Productions.
behind the mission
Matt & Jason talk about how Beard & Bowler started; not in a boardroom, but over a simple question: “What are you doing with your life?” The idea guy meets the guy who makes ideas happen. A filmmaker with a gift for getting people excited about what matters. This is how you end up risking everything with someone closer than family to create stories that build belief when it counts.